Google Search Ad
Boutique Gym in Dubai | Book a Free Trial
- Small-group classes, expert coaches and a community that pushes you further.
- Sitelinks: Classes · Personal Training · Memberships · Visit Us
Independent Portfolio ProjectPerformance Marketing · Lead Generation
KINETIQ CLUB
Move Beyond Limits. A membership acquisition campaign for a UAE boutique fitness club, uniting Meta Ads, Google Search and a high-converting landing page.
01
Project Overview
KINETIQ CLUB is a boutique fitness club in the UAE. The project shows how paid social, search ads and a focused landing page could work together to bring in membership enquiries.
Objective
Propose a campaign that attracts qualified membership enquiries from people nearby who are ready to start training.
The Challenge
Move Beyond Limits
Attract qualified membership enquiries in a competitive UAE fitness market, where many gyms compete on price and offers look alike.
Creative Strategy
Energetic and bold. Deep black, electric lime, heavy condensed type and dynamic athletic photography with motion.
- Jet Black#0E0E0E
- Electric Lime#C8F03C
- Graphite#2A2A2A
- Chalk#F2F2EE
02
Approach
- Step 1
Meta Ads creative
Bold story and reel creatives built around a free-trial offer, with audiences based on location and fitness interests.
- Step 2
Google Search structure
Campaigns grouped by intent: brand, 'gym near me', class types and personal training.
- Step 3
Membership landing page
One focused page: strong headline, plan overview, short enquiry form and WhatsApp contact.
- Step 4
Tracking & follow-up
Proposed conversion events for form and WhatsApp enquiries, with a fast follow-up process.
Design Mockups
Creative execution
Marketing Deliverables
Campaign assets
Sample copy and targeting shown for illustration only. No campaign has run and no results are claimed.
Ad groups
Search campaign structure
- Brand: kinetiq club, kinetiq gym
- Local intent: gym near me, boutique gym dubai
- Classes: hiit classes, strength training classes
- Coaching: personal trainer dubai
Meta Ad · Reel
Discipline builds freedom.
- Primary text: Train with people who show up. Your first session is on us.
- CTA: Book a Free Trial
03
Deliverables
- —Meta advertising creatives
- —Google Search campaign structure
- —Membership landing page design
- —Ad copy
- —Conversion tracking plan
04
Campaign Goals
Strategic goals the work is designed around. No performance results are claimed.
- Generate membership enquiries from people near the club
- Reach people actively searching for a gym or classes
- Make it easy to book a free trial in a few taps
- Measure which channels bring in enquiries