Meta Ads Campaign Strategy
A full-funnel Facebook and Instagram strategy with ad creatives, audience architecture and campaign structure.
01
Project Overview
A Meta Ads strategy for a fashion retailer launching a seasonal collection. It shows how audiences, creatives and campaign structure work together.
Objective
Plan a Facebook and Instagram campaign that builds awareness with new audiences and encourages interested people to visit and shop.
Services involved
02
Approach
- Step 1
Audience planning
Defined audiences: interest-based prospects, lookalike audiences and website retargeting.
- Step 2
Campaign structure
Organised the funnel into awareness, consideration and conversion campaigns with clear budget splits.
- Step 3
Creative production
Designed story, reel and feed ad concepts with consistent branding and clear calls to action.
- Step 4
Testing & tracking
Planned creative and audience tests, with pixel and conversion events set up to measure results.
03
Deliverables
- —Audience strategy document
- —Full-funnel campaign structure
- —Story, reel and feed ad creatives
- —Ad copy variations
- —Testing and measurement plan
04
Strategic Goals
What this work is designed to achieve. Goals, not measured results.
- A structured funnel instead of one-off boosted posts
- Creatives tailored to each stage of the customer journey
- A clear testing plan to learn what works
- Tracking in place to judge performance on real data