Meta Ad · Story
Your skin, simply.
- Primary text: Five essentials. No noise. Discover the MIRAE launch ritual.
- Headline: The Art of Everyday Glow
- CTA: Shop Now
Independent Portfolio ProjectBranding · Social Media · Meta Ads
MIRAE SKIN
The Art of Everyday Glow. A premium skincare launch: brand identity, packaging, Instagram content and Meta Ads creative.
01
Project Overview
MIRAE SKIN is a premium skincare brand built from the ground up. The project explores how a new brand could launch with a clear identity, a consistent social presence and a focused paid campaign.
Objective
Propose a launch plan that helps a new skincare brand stand out, earn trust and build an engaged first audience.
The Challenge
The Art of Everyday Glow
Introduce a new skincare brand in a crowded beauty market, where shoppers already have favourite brands and see many similar promises every day.
Creative Strategy
Minimalist and elegant. Soft beige, warm white and muted rose, natural textures, gentle shadows and plenty of space.
- Soft Beige#E8DCCB
- Warm White#F8F4EE
- Muted Rose#B98A82
- Stone#8C8075
02
Approach
- Step 1
Brand identity
A quiet serif wordmark, soft palette and calm photography style that feels premium without being cold.
- Step 2
Messaging & personas
Defined core product messages and three audience personas, from skincare beginners to ingredient-aware buyers.
- Step 3
Social content system
An Instagram grid mixing product stills, texture close-ups and short quote tiles in a consistent rhythm.
- Step 4
Multi-channel launch
A phased plan: teaser content, launch week, Meta Ads and ongoing community content.
Design Mockups
Creative execution
Meta Advertising Creatives
Designed for the scroll.
Feed, Story and Facebook placements built from one calm, consistent brand world.
Advertising objective
Introduce MIRAE to new skincare buyers and guide interested people to explore the launch range, using a Sales objective with link clicks and product views as early signals.
Target audience
- —Women 24–40 in the UAE interested in skincare, clean beauty and self-care
- —Ingredient-aware shoppers who follow skincare creators
- —Retargeting: people who watched the launch reels or visited the site
Campaign strategy
- 01
One visual language
Every placement shares the same soft beige light, travertine stone and serif type, so the brand is recognised in a single scroll.
- 02
Format-first design
Feed tells the full range story, Story focuses on one hero serum for a fast tap, and Facebook pairs a short line with the product set.
- 03
Clear call to action
A single Shop Now button in muted rose, always in the same position, keeps the next step obvious.
- 04
Test and learn
Headlines and formats run side by side so the strongest message can be kept and scaled.
Independent portfolio work. These creatives have not run as paid ads and no results are claimed.
Marketing Deliverables
Campaign assets
Sample copy and targeting shown for illustration only. No campaign has run and no results are claimed.
Instagram caption
Launch teaser
- Less, but better. Something gentle is coming to your routine.
- #MiraeSkin #EverydayGlow
Launch phases
4-week rollout
- Week 1: teaser content and waitlist
- Week 2: launch reveal and creator seeding
- Weeks 3–4: Meta Ads and retargeting
- Ongoing: education and community posts
03
Deliverables
- —Brand identity and logo
- —Packaging design
- —Instagram feed design
- —Social campaign examples
- —Meta Ads creative
- —Launch strategy outline
04
Campaign Goals
Strategic goals the work is designed around. No performance results are claimed.
- Build awareness with skincare buyers who have never heard of the brand
- Create a recognisable look across packaging, feed and ads
- Grow an engaged early Instagram community
- Drive interested visitors to discover the launch range