SEO Audit & Strategy
A full website audit with keyword research, technical findings and a prioritised growth roadmap.
01
Project Overview
An SEO audit for a local business website, covering the review, research and recommendations a thorough audit includes. Figures in the visuals are illustrative.
Objective
Find what may be holding a website back in search and set out a clear, prioritised plan to improve its organic visibility.
Services involved
02
Approach
- Step 1
Technical audit
Reviewed crawlability, indexing, page speed, mobile usability, broken links and site structure.
- Step 2
Keyword research
Grouped search terms by intent and matched them to existing or new pages.
- Step 3
On-page review
Checked titles, descriptions, headings, internal links and content depth on key pages.
- Step 4
Improvement plan
Ranked recommendations by impact and effort to create a practical roadmap.
03
Deliverables
- —Technical SEO findings report
- —Keyword research and mapping sheet
- —On-page recommendations per page
- —Prioritised 90-day action plan
- —Monthly reporting template
04
Strategic Goals
What this work is designed to achieve. Goals, not measured results.
- A clear picture of technical issues and how to fix them
- Pages matched to the searches customers are likely to use
- A prioritised to-do list instead of guesswork
- A reporting setup to track progress over time